Cookie Policy
Last Updated: March 29, 2026
1. Introduction
Welcome to Pizza Luce ("we," "us," or "our"). This Cookie Policy applies to our website located at pizzluce.digital and all related pages, features, and services we offer online (collectively, the "Site"). This policy is designed to help you understand what cookies are, how we use them, what choices you have regarding their use, and how you can manage your preferences.
At Pizza Luce, we are committed to being transparent about how we collect and use data related to you. We encourage you to read this policy carefully. If you have any questions or concerns, please contact us using the details provided at the end of this document.
This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which provide additional information about how we process your personal data and govern your use of our website.
2. What Are Cookies?
Cookies are small text files that are placed on your device — such as your computer, smartphone, or tablet — when you visit a website. They are widely used to make websites work more efficiently, to improve user experience, and to provide information to website operators.
Cookies are stored locally on your device and are sent back to the originating website each time you visit, or to another website that recognizes that cookie. Cookies cannot carry viruses or install malware on your device. They do not typically contain personally identifiable information, though the data they collect can sometimes be linked to you when combined with other information.
In addition to cookies, we may also use similar tracking technologies such as:
- Web Beacons (Pixel Tags): Tiny transparent images embedded in web pages or emails that help us track user behavior and email open rates.
- Local Storage: Browser-based storage mechanisms that allow data to be stored locally on your device beyond the session.
- Session Storage: Data stored temporarily during a browsing session that is cleared when the browser is closed.
- Tracking Pixels: Small code snippets embedded in our pages used by advertising platforms to measure the effectiveness of campaigns.
Throughout this policy, we use the term "cookies" to refer collectively to all of these technologies unless otherwise specified.
3. How Do Cookies Work?
When you visit pizzluce.digital for the first time, our server sends a cookie to your browser. Your browser stores this cookie on your device. On subsequent visits, your browser sends the stored cookie back to our server, allowing us to recognize you and recall your preferences or session data.
Cookies can be set by the website you are visiting (known as "first-party cookies") or by third-party services that provide functionality or analytics tools embedded in the website (known as "third-party cookies"). Some cookies remain on your device until you delete them ("persistent cookies"), while others are automatically deleted when you close your browser ("session cookies").
4. Types of Cookies We Use
We categorize the cookies used on pizzluce.digital into four main types:
4.1 Essential Cookies
These cookies are strictly necessary for our website to function properly. Without them, certain parts of our Site — such as placing an online order, logging into your account, or navigating between pages — would not work. Because these cookies are essential to the delivery of our services, they cannot be disabled through our cookie settings. You may, however, configure your browser to block them, but this may result in parts of our website not functioning correctly.
4.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure and improve the performance of our Site — for example, by identifying which pages are most visited, where users drop off in the ordering process, and how users navigate through our menu. This information helps us improve your overall experience.
We use Google Analytics to collect this type of data. Google Analytics uses its own cookies to track user interactions. The data collected is aggregated and anonymized.
4.3 Functional Cookies
Functional cookies enable enhanced functionality and personalization on our website. They may be set by us or by third-party providers whose services we have added to our pages. These cookies may remember your location preferences, your language settings, your previous orders, or other personalized features. If you disable these cookies, some or all of these features may not function correctly.
4.4 Advertising and Targeting Cookies
Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks such as Google Ads and Meta (Facebook) with our permission. They remember that you have visited our website and this information may be shared with other organizations such as advertisers.
5. Specific Cookies Used on pizzluce.digital
The table below provides detailed information about the specific cookies we use on our website:
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Analytics | Registers a unique ID used to generate statistical data on how visitors use the website. Distinguishes unique users. | 2 Years |
_gid |
Google Analytics | Analytics | Registers a unique ID used to generate statistical data on how visitors use the website. Resets daily. | 24 Hours |
_gat |
Google Analytics | Analytics | Used to throttle request rate — limits the collection of data on high traffic sites. | 1 Minute |
_gcl_au |
Google Ads | Advertising | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions. | 3 Months |
_fbp |
Meta (Facebook) | Advertising | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. | 3 Months |
fr |
Meta (Facebook) | Advertising | Used by Facebook to deliver, measure, and improve the relevance of ads. Contains a unique browser and user ID. | 3 Months |
PHPSESSID |
Pizza Luce | Essential | Preserves user session state across page requests. Required for shopping cart and order functionality. | Session |
cookie_consent |
Pizza Luce | Essential | Stores the user's cookie consent preferences so they are not prompted on every visit. | 12 Months |
cart_session |
Pizza Luce | Functional | Stores the contents of your shopping cart so items are preserved during your visit or between visits. | 7 Days |
user_preferences |
Pizza Luce | Functional | Remembers your delivery address preferences, dietary filters, and site display settings. | 6 Months |
_dc_gtm_UA-* |
Google Tag Manager | Analytics | Used by Google Tag Manager to load and manage other tags on the page. Helps control analytics and marketing scripts. | 1 Minute |
IDE |
Google DoubleClick | Advertising | Used by Google DoubleClick to register and report website user actions after viewing or clicking one of the advertiser's ads. | 1 Year |
Note: The above list may be updated periodically as we add or modify the services we use. We recommend reviewing this policy regularly.
6. Third-Party Cookies
In addition to the cookies we set ourselves, certain third-party services embedded in our website may also place cookies on your device. These include but are not limited to:
- Google LLC — Analytics, advertising, and tag management services. Google's privacy policy is available at https://policies.google.com/privacy.
- Meta Platforms, Inc. (Facebook) — Social media integration and advertising. Meta's privacy policy is available at https://www.facebook.com/policy.php.
- Payment Processors — Our integrated payment platforms may set cookies to facilitate secure transactions. These cookies are strictly essential and are governed by the payment provider's own privacy policies.
We do not control the cookies set by third-party services. These third parties have their own privacy policies and cookie policies that govern their data collection practices. We encourage you to review these policies before interacting with such services.
7. Legal Basis for Using Cookies
We operate in the United States and comply with applicable federal and state laws regarding data collection and privacy, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in commerce, including those related to data collection.
For users in California, you have specific rights under the CCPA/CPRA regarding the sale or sharing of your personal information, including data collected through advertising cookies. You may exercise your right to opt out of the sale or sharing of your personal data by following the instructions in Section 8 below.
Essential cookies are used on the basis of our legitimate interest in providing you with a functioning, secure website and online ordering experience.
Analytics, functional, and advertising cookies are used based on your consent, which you may provide or withdraw at any time by managing your cookie preferences.
8. How to Manage and Disable Cookies
You have several options for managing and controlling the cookies placed on your device. Please note that restricting cookies may impact the functionality and performance of our website.
8.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:
- Accept all cookies (default setting)
- Notify you when a cookie is set
- Reject all cookies
- Delete existing cookies
- Block third-party cookies specifically
For instructions on managing cookies in your specific browser, please follow the relevant link below:
8.2 Opt-Out Tools for Specific Services
You can also opt out of specific advertising and analytics cookies using the tools provided by the respective third-party providers:
| Service | Opt-Out Tool / Link |
|---|---|
| Google Analytics | Google Analytics Opt-Out Browser Add-On |
| Google Ads / DoubleClick | Google Ad Settings |
| Meta (Facebook) Ads | Facebook Ad Preferences |
| Network Advertising Initiative (NAI) | NAI Opt-Out Tool |
| Digital Advertising Alliance (DAA) | DAA Opt-Out Tool |
| Your Online Choices (US) | youronlinechoices.com |
8.3 Mobile Device Settings
If you access our website via a mobile device, you can manage your cookie and tracking preferences through your device's settings. On iOS devices, navigate to Settings > Privacy > Tracking. On Android devices, visit Settings > Privacy > Ads to manage your advertising ID preferences.
9. Impact of Disabling Cookies
While you have the right to disable or restrict cookies, please be aware that doing so may affect your experience on pizzluce.digital. Below is a summary of what may be impacted depending on which cookies you disable:
- Essential Cookies Disabled: You will be unable to use the shopping cart, complete online orders, or maintain an authenticated session. The website may not function properly.
- Analytics Cookies Disabled: We will be unable to collect data about how you use our website, which limits our ability to improve performance and user experience. Your visit will not be tracked in our analytics dashboards.
- Functional Cookies Disabled: Your preferences, such as saved delivery addresses or dietary filters, will not be remembered between visits. You will need to re-enter this information each time.
- Advertising Cookies Disabled: You will still see advertisements, but they will be less relevant to your interests. You may see the same ad more frequently, and we will be unable to measure the effectiveness of our marketing campaigns.
10. Do Not Track (DNT)
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals. However, you can use the cookie management and opt-out tools described in Section 8 of this policy to limit tracking.
We will continue to monitor developments in this area and update our practices if an industry-wide standard emerges.
11. Children's Privacy and Cookies
Our website is not directed to children under the age of 13, and we do not knowingly use cookies to collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information through our website, please contact us immediately using the contact details below so that we can take appropriate action.
12. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know: You have the right to know what personal information we collect through cookies, how we use it, and whether we sell or share it with third parties.
- Right to Delete: You have the right to request deletion of personal information we have collected about you through cookies.
- Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information, including data collected through advertising cookies. To exercise this right, please contact us at [email protected].
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
- Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
To exercise any of these rights, please contact us using the details provided in Section 14 below. We will respond to verified requests within 45 days as required by California law.
13. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the technologies we use, or applicable laws and regulations. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
If we make material changes to how we use cookies, we will notify you by displaying a prominent notice on our website or by sending an email to the address associated with your account, where applicable.
Your continued use of pizzluce.digital after any changes to this Cookie Policy constitutes your acceptance of those changes.
14. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the information below:
Pizza Luce
- Website: pizzluce.digital
- Email: [email protected]
We aim to respond to all inquiries within 5 business days.