Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website pizzluce.digital, place orders, subscribe to our services, or otherwise interact with us. Please read this policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described herein.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy has been drafted in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations.

1. About Us

Pizza Luce is a food service business operating in the United States. We operate the website pizzluce.digital and provide online food ordering, delivery coordination, promotions, loyalty programs, and related services to our customers.

2. Information We Collect

We collect various categories of personal information depending on how you interact with our website and services. The categories are outlined below:

2.1 Personal Identification Information

When you create an account, place an order, sign up for promotions, or contact us, we may collect the following personally identifiable information:

• Full name
• Email address
• Telephone number
• Billing address and delivery address
• Date of birth (where applicable, for age verification purposes)
• Username and password (stored in encrypted format)
• Profile preferences and dietary requirements you choose to share with us

2.2 Payment and Financial Information

When you make purchases through our website, we collect payment-related information, including:

• Credit or debit card details (processed securely through third-party payment processors; we do not store full card numbers on our servers)
• Billing information
• Transaction history and order records
• Gift card and promotional code usage

2.3 Usage Data and Technical Information

We automatically collect certain technical and usage data when you visit our website, including:

• Internet Protocol (IP) address
• Browser type and version
• Operating system and device type
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and exit pages
• Date and time of your visit
• Search queries made within our website
• Clickstream data

2.4 Device Information

We may collect information about the devices you use to access our website and services:

• Device identifiers (such as advertising IDs)
• Device model and hardware specifications
• Mobile network information
• Time zone settings
• Language preferences

2.5 Location Information

With your consent, we may collect approximate or precise geolocation data to provide delivery services, suggest nearby locations, and improve service accuracy. You may disable location sharing through your device settings at any time.

2.6 Communications Data

If you contact us via email, phone, live chat, or through our website's contact form, we collect and retain the content of those communications, including:

• Customer service inquiries and complaints
• Feedback and survey responses
• Reviews and ratings you submit
• Social media interactions when you tag or message us

2.7 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your experience on our website. Please refer to Section 8 of this Privacy Policy for detailed information about our cookie practices.

2.8 Information From Third Parties

We may receive personal information about you from third-party sources, including:

• Social media platforms (if you choose to log in via social accounts)
• Analytics and advertising partners
• Delivery and logistics partners
• Payment processors and fraud prevention services
• Publicly available sources

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Providing and Managing Services

• Processing and fulfilling your food orders
• Managing your account and profile
• Coordinating delivery services
• Processing payments and refunds
• Sending order confirmations, receipts, and delivery updates
• Providing customer support and resolving disputes
• Administering loyalty programs and rewards

3.2 Analytics and Service Improvement

• Analyzing website traffic and user behavior to improve our website and services
• Conducting internal research and analysis on customer preferences
• Monitoring and improving the performance of our website
• Identifying and fixing technical issues
• Developing new menu items, features, or service offerings based on user trends

3.3 Marketing and Communications

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Delivering personalized advertisements and recommendations based on your preferences and order history
• Sending notifications about new menu items, seasonal promotions, or events
• Conducting surveys and collecting feedback to improve our services
• Running targeted advertising campaigns on third-party platforms (such as Google and Meta/Facebook)

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email or by contacting us at [email protected].

3.4 Legal and Compliance Purposes

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from government authorities or law enforcement
• Enforcing our Terms of Service and other legal agreements
• Preventing and investigating fraud, security incidents, and unauthorized access
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public

3.5 Business Operations

• Managing business operations, including financial accounting and reporting
• Evaluating or conducting business mergers, acquisitions, or asset transfers
• Training our staff and improving customer service standards

4. Legal Basis for Processing (Where Applicable)

Where required by applicable law, we process your personal information on the following legal grounds:

• Contract Performance: Processing is necessary to fulfill your orders and provide the services you have requested.
• Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, and conducting marketing (where not overridden by your rights).
• Legal Obligation: Processing is required to comply with applicable federal or state laws.
• Consent: Where we rely on your consent, such as for certain marketing communications or non-essential cookies, you may withdraw your consent at any time.

5. Sharing Your Information With Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information in the following circumstances:

5.1 Service Providers

We engage trusted third-party service providers who perform functions on our behalf, including but not limited to:

• Payment processors (e.g., Stripe, PayPal, Square) for secure transaction processing
• Delivery and logistics partners to coordinate food delivery to your address
• Cloud hosting and IT infrastructure providers for website and data hosting
• Email marketing platforms for sending promotional and transactional communications
• Analytics providers (e.g., Google Analytics) for website usage analysis
• Customer support software for managing customer inquiries
• Fraud detection and security services

These service providers are contractually obligated to use your personal information only for the purposes for which it was shared and to maintain appropriate security measures.

5.2 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring or successor entity. We will provide notice if your personal information becomes subject to a different privacy policy as a result of such a transaction.

5.3 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in good-faith belief that such disclosure is necessary to:

• Comply with a legal obligation, court order, or subpoena
• Respond to requests from law enforcement or government agencies
• Protect and defend the rights or property of Pizza Luce
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users or the public

5.4 Advertising and Analytics Partners

We may share aggregated or de-identified information with advertising and analytics partners for purposes of targeted advertising and measuring the effectiveness of our campaigns. This information does not directly identify you as an individual. Our advertising partners include platforms such as Google LLC and Meta Platforms, Inc. These partners may use cookies and similar tracking technologies in accordance with their own privacy policies.

5.5 With Your Consent

We may share your personal information with third parties in other circumstances when you have provided explicit consent for such sharing.

6. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical security measures to protect your data against unauthorized access, disclosure, alteration, or destruction.

6.1 Security Measures We Employ

• Encryption: All data transmitted between your browser and our website is encrypted using SSL/TLS (Secure Socket Layer/Transport Layer Security) protocols.
• Password Security: User passwords are stored in hashed and salted format using industry-standard cryptographic algorithms.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis.
• Firewalls and Intrusion Detection: We use firewalls and monitoring systems to detect and prevent unauthorized access.
• Regular Security Audits: We conduct regular security assessments and vulnerability testing of our systems.
• Payment Security: We comply with the Payment Card Industry Data Security Standard (PCI-DSS) requirements for processing payment card information.
• Employee Training: Our staff members are trained on data protection best practices and privacy obligations.

7. Your Privacy Rights

Depending on your state of residence within the United States, you may have specific privacy rights under applicable law. We honor all applicable rights regardless of your state, as outlined below:

7.1 Right to Know and Access

You have the right to request that we disclose what personal information we have collected about you, including the categories of information, sources of collection, purposes for collection, and third parties with whom it has been shared.

7.2 Right to Correction

You have the right to request that we correct inaccurate personal information we hold about you, subject to certain exceptions.

7.3 Right to Deletion

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as where the information is necessary to complete a transaction, comply with a legal obligation, or for other lawful purposes).

7.4 Right to Data Portability

Where technically feasible, you have the right to receive a copy of the personal information you have provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another entity.

7.5 Right to Opt Out of Sale or Sharing

Under the CCPA/CPRA, California residents have the right to opt out of the "sale" or "sharing" of their personal information for cross-context behavioral advertising. Although we do not sell personal information in the traditional sense, we may share certain data with advertising partners in ways that may qualify as "sharing" under California law. You may exercise this right by contacting us at [email protected] or by following the opt-out instructions on our website.

7.6 Right to Limit Use of Sensitive Personal Information

California residents have the right to limit our use and disclosure of sensitive personal information (such as precise geolocation data, financial account details, and similar categories) to uses that are necessary to provide the services you have requested.

7.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. We will not deny you services, charge you different prices, or provide a lower quality of service because you exercised your privacy rights.

7.8 How to Submit a Privacy Rights Request

To exercise any of the rights described above, please contact us using one of the following methods:

• Email: [email protected]
• Website: pizzluce.digital

We will verify your identity before processing your request. We aim to respond to all verifiable requests within 45 days as required under the CCPA/CPRA. If we require additional time, we will notify you of the extension within the initial 45-day period. You may designate an authorized agent to submit requests on your behalf, provided appropriate authorization is verified.

8. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements.

8.1 Types of Cookies We Use

8.2 Managing Your Cookie Preferences

You can manage your cookie preferences at any time through your browser settings. Most web browsers allow you to refuse cookies, delete existing cookies, or be notified when cookies are set. Please note that disabling certain cookies may affect the functionality of our website. You may also use the following tools to opt out of certain tracking:

• Google Analytics Opt-Out: Google Analytics Opt-out Browser Add-on
• Network Advertising Initiative (NAI): NAI Consumer Opt-Out
• Digital Advertising Alliance (DAA): DAA Opt-Out

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations. The specific retention periods we apply are as follows:

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention schedule. In some cases, we may be required to retain data for longer periods due to legal obligations, litigation holds, or regulatory requirements.

10. Children's Privacy

We do not knowingly collect, use, or disclose personal information from children under the age of 13 in violation of the Children's Online Privacy Protection Act (COPPA), or from individuals under the age of 18 without verifiable parental consent where required by applicable law.

If you are under 18 years of age, please do not use our website or submit any personal information to us. If you are a parent or legal guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon receiving such notice, we will take prompt steps to delete the relevant information from our systems.

11. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily stored and processed in the United States. However, some of our third-party service providers may operate in, or transfer data to, countries outside the United States, including countries whose data protection laws may differ from those of your state or country of residence.

When we transfer personal information internationally, we take appropriate steps to ensure that your data receives an adequate level of protection, including:

• Entering into standard contractual clauses or data processing agreements with international service providers
• Ensuring that service providers implement appropriate technical and organizational security measures
• Using anonymized or aggregated data where possible for international processing

By using our website and services, you acknowledge and consent to the transfer of your personal information to the United States and, where applicable, to other countries for the purposes described in this Privacy Policy.

12. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, and other online services that are not owned or controlled by Pizza Luce. This Privacy Policy does not apply to the practices of those third parties. We strongly encourage you to review the privacy policies of any third-party websites you visit through links on our website. We are not responsible for the privacy practices, content, or security of third-party websites.

13. Do Not Track (DNT) Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is currently no industry-wide standard for interpreting DNT signals, our website does not currently respond to DNT signals. We will continue to monitor developments in this area and update our practices if a standard emerges. You may manage your tracking preferences through our cookie settings or by following the opt-out tools described in Section 8.

14. California-Specific Privacy Rights (CCPA/CPRA)

If you are a resident of the State of California, you are afforded additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

14.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information as defined under the CCPA:

• Identifiers: Name, email address, IP address, phone number, postal address
• Commercial Information: Purchase history, transaction data, and order records
• Internet or Electronic Network Activity: Browsing history, search queries, and interaction data on our website
• Geolocation Data: Approximate or precise location information for delivery purposes
• Inference Data: Profiles drawn from the above information to personalize your experience
• Sensitive Personal Information: Payment card information (processed by third-party processors only)

14.2 Business Purposes for Collection

We collect the above categories of personal information for the business and commercial purposes described in Section 3 of this Privacy Policy.

14.3 Right to Know About Automated Decision-Making

California residents have the right to request information about automated decision-making processes that significantly affect them. We may use automated tools to personalize recommendations and offers. You may request more information about such processes by contacting us at [email protected].

14.4 Shine the Light Law

Under California Civil Code Section 1798.83 ("Shine the Light" law), California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes during the preceding calendar year. To submit such a request, please contact us at [email protected].

15. Filing Complaints With Regulatory Authorities

If you believe that we have not adequately addressed your privacy concerns or have violated applicable privacy laws, you have the right to file a complaint with the relevant regulatory authorities.

15.1 Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) enforces federal consumer protection and privacy laws in the United States. You may file a complaint with the FTC through:

• Website: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)

15.2 California Privacy Protection Agency (CPPA)

California residents may file complaints regarding violations of the CCPA/CPRA with the California Privacy Protection Agency (CPPA):

• Website: cppa.ca.gov

15.3 State Attorney General Offices

Residents of other US states may file privacy-related complaints with their respective state Attorney General's office. We encourage you to contact the appropriate authority for your state of residence.

Before filing a formal complaint, we encourage you to contact us directly at [email protected] to allow us the opportunity to resolve your concern promptly.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, applicable laws, or business operations. When we make material changes, we will:

• Update the "Last Updated" date at the top of this Privacy Policy
• Post the revised Privacy Policy on our website at pizzluce.digital
• Where required by law or deemed appropriate, notify you by email or through a prominent notice on our website

Your continued use of our website and services after the effective date of any changes to this Privacy Policy will constitute your acknowledgment of the changes and your agreement to the updated terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

17. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our data processing practices, please do not hesitate to contact our privacy team:

We are committed to working with you to resolve any privacy-related concerns in a timely and transparent manner. When contacting us about a privacy request, please include your full name, email address, and a clear description of your request or concern to help us respond as efficiently as possible.